01 / AFFILIATE GROWTH
FIND THE TRAFFIC.
UNDERSTAND
THE VALUE.
Find relevant traffic opportunities across the markets you want to grow, connect with the
right partners and understand the value behind every source.
02 / TWO SIDES. ONE NETWORK.
Looking for traffic?
Or bringing it?
Betentra connects operators looking for acquisition opportunities with affiliates and
traffic partners looking for relevant iGaming partnerships.
NEED TRAFFIC
Looking to grow in a specific market?
Tell us the market, product and traffic profile you are looking for.
We can identify relevant affiliate and traffic opportunities and help create the right connections.
HAVE TRAFFIC
Have an audience or traffic source relevant to iGaming?
Tell us where the traffic comes from, which markets you cover and how you work.
We'll explore where the right partnership opportunity may exist.
03 / FIND THE RIGHT MARKET FIT
The right traffic
starts with the right market.
Traffic opportunities should match the operator, product, market and commercial
objective, not simply generate more volume.
01 / MARKET
Country
Region
Language
Market maturity
02 / PRODUCT
What are you acquiring players for?
Casino
Sportsbook
Sweepstakes
Other iGaming products
03 / TRAFFIC
What type of acquisition opportunity fits the objective?
Affiliate Traffic
Publishers
Content Networks
Regional Partners
Traffic Networks
Other relevant sources
04 / COMMERCIAL FIT
Does the partnership make business sense?
Commercial Model
Expected Volume
Acquisition Cost
Traffic Quality
Market Potential
04 / FROM CONNECTION TO PERFORMANCE
Finding the traffic
is only the beginning.
The real question is what happens after acquisition. Traffic performance should be
measured through the full player journey.
TRAFFIC SOURCE
ACQUISITION COST
REGISTRATION
CONVERSION
PLAYER ACTIVITY
RETENTION
PLAYER VALUE
PROFITABILITY
05 / TRAFFIC ANALYSIS
Understand what
the traffic actually brings.
We look beyond acquisition volume to understand the commercial quality and long-term
value behind each source.
01 / COST
What does it cost to acquire the player?
Acquisition Cost
Cost per Registration
Cost per First-Time Payer
Commission / Commercial Model
02 / CONVERSION
What does it cost to acquire the player?
Acquisition Cost
Cost per Registration
Cost per First-Time Payer
Commission / Commercial Model
03 / PLAYER QUALITY
What happens after conversion?
Player Activity
Deposit Behaviour
Playing Behaviour
Engagement
Player Segments
04 / RETENTION
Do acquired players stay?
Early Retention
Repeat Activity
Returning Players
Churn Behaviour
Reactivation
05 / PLAYER VALUE
What value does the source create?
Player Value
Revenue Contribution
Average Player Value
High-Value Player Concentration
Long-Term Value
06 / PROFITABILITY
Does the source make commercial sense?
Traffic Cost
Revenue Generated
Retention Value
Source Profitability
Commercial Efficiency
06 / DECIDE WHAT TO SCALE
Find what works.
Scale what creates value.
Once traffic cost, player behaviour and commercial value are connected, acquisition
decisions become much clearer.
SCALE
Strong traffic quality, player value and sustainable economics.
OPTIMIZE
Promising traffic where conversion, cost or retention can be improved.
TEST
New regional or partner opportunities that need performance validation.
STOP
Sources where cost and player value do not support continued investment.
Which side are you on?