01 / VIP & RETENTION
SEE THE HEALTH OF YOUR VIP BASE
Understand where VIP value is growing, where it is being lost and where your
team should act next.
02 / UNDERSTAND THE BASE
Understand what is happening across your VIP base.
We analyse the structure, value and engagement of your VIP base to understand
where performance is strong, where behaviour is changing and where attention is needed.
01 / BASE
See how your VIP base is structured.
01 Active vs inactive VIPs
02 Tier distribution
03 New vs established VIPs
04 Movement between VIP levels
02 / VALUE
Understand where player value is concentrated.
01 Payment behaviour
02 Spending patterns
03 Player value
04 High-value player concentration
03 / ENGAGEMENT
See how VIP behaviour is changing.
01 Login and playing activity
02 Communication response
03 Campaign engagement
04 Bonus engagement
03 / READ THE SIGNALS
The signals behind VIP performance.
VIP health is not defined by one metric. We look at the signals together to
understand what is changing and why.
01 / BASE
Who is active, inactive and moving through the VIP structure.
02 / VALUE
Where revenue and player value are concentrated.
03 / ENGAGEMENT
How player activity and communication are changing.
04 / RISK
Where declining activity, spend or responsiveness may indicate potential churn.
05 / OPPORTUNITY
Where targeted retention or reactivation can have the greatest impact.
04 / DETECT THE CHANGE
Detect the change before the player disappears.
We identify changes in player behaviour early and turn them into clear retention
priorities.
01 Declining high-value players
02 VIPs approaching inactivity
03 Reduced spending
04 Lower communication
05 Reactivation opportunities
05 / FROM DATA TO ACTION
Turn VIP data into decisions.
The goal is not another dashboard. It is a clearer view of what is happening, why
it matters and where your team should act.
01 / VIP HEALTH KPIs
Clear metrics for monitoring the overall health of the VIP base.
02 / PLAYER SEGMENTATION
A clearer view of player value, behaviour and engagement.
03 / TIER PERFORMANCE
Understand how players are distributed and moving through the VIP structure.
04 / RETENTION & CHURN INDICATORS
Identify behavioural changes before they become lost players.
05 / ACTIONABLE REPORTING
Reporting designed to support ongoing VIP decisions, not only one-time analysis.
06 / CONTINUOUS VIP HEALTH
Not a one-time snapshot.
VIP behaviour changes continuously. The reporting structure should make it
possible to monitor those changes over time and identify new risks and
opportunities as they appear.
07 / OUTCOME
Know where your VIP operation is performing.
See where value is being lost.
UNDERSTAND WHERE TO ACT NEXT.
VIP behaviour changes continuously. The reporting structure should make it
possible to monitor those changes over time and identify new risks and
opportunities as they appear.
See what your VIP data is really telling you.
Let's look at your VIP base, identify the signals that matter and define where the
biggest opportunities are.